Marianne Stjernvall
Marianne, a.k.a the Queen of CRO, is one of the leading specialists within CRO and AB-testing. She is currently the Head of Customer Growth & Personalization at Coop Sweden.
At the last Elite Day, she was awarded CRO Practitioner of the Year (in-house). She is also an appreciated speaker and leads both workshops for companies as well as educations at schools to get more great people into the world of experimentation. For Marianne, the key is to explain the complex world of data in an inspiring and pedagogical way:
”Data, insights, action! Data is simply another word for our users. So, a data driven culture means that we listen to our users and take actions based on them. There is no better way to be future proof then to actually listen to the people who are going to use our product.”
“A shortcut to Personalization”
Being an old-school CRO, Marianne is all about the quick and dirty approaches – to even understand if we should be spending more money on an idea. Why not do the same with personalization? During her talk, Marianne will deep dive into how you get from one AB-test at the time to an always on personalization approach. She will be going through the different stages of experimentation in your organization and show you how to shortcut your way into personalization, without spending millions and still not seeing that ROI.