09:00 – 09:30 Coffee & Early Morning Networking
09:30 – 09:40 Εισαγωγή

Ντάνος Τσάκαλος, Head of Events Marketing Week

09:40 – 11:00

Session 1: How to get a growth and optimization mindset?

UX, usability, conversion optimization, AB-testing: is it all the same or not?
The limitations of UX and usability guidelines
The right mindset to be really customer-centric.
A proven process and methodology that allows you to identify the weak spots of any website or landing page.
11:00 – 11:25 Networking Break

11:25 – 12:45

Session 2: Discover where your website is leaking money. And fix it.

It all starts with asking the right questions to your data
Scroll and click heatmaps: what you can learn from them.
Form analysis: how to improve your forms with form analysis.
12:45 – 13:15 Lunch & Networking Break

13:15 – 14:35

Session 3: Change the behavior of your visitors by discovering their why

Why it’s important for your brand to understand the why of your visitors
How to uncover the motivations, frustrations and dreams of your audience.
Targeted surveys: which questions to ask when? Trust me: this method is gold.
Why do people buy from you? Why don’t they buy from you?
What are their fears and barriers?
What is their explicit and implicit motivation?

14:35 – 15:55

Session 4: Summary per page type. And some UX tips & tricks you didn’t know.

User testing 101: do’s and don’ts for user testing

AB-testing 101: Avoid these mistakes when doing AB-testing (I made them all)

The best UX tips & tricks you didn’t know.
16:00 Συμπεράσματα – Ολοκλήρωση του Masterclass


Thanasis Konstantopoulos, T: +30 6983210122, Ε: [email protected]
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: [email protected]
Dannos Tsakalos, Τ: +30 210 6617777 (ext. 151), Ε: [email protected]