Join digital marketing expert Tim Ash in this fast-paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.
What you will learn:
• Interactive rapid-fire live reviews of attendee eCommerce websites • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout • Mobile eCommerce challenges and how to approach them • How to structure your categories and products selection to maximize sales • Effective abandonment recovery techniques for shopping carts • Supporting the full customer journey with marketing automation • Personalization and one-on-one experiences • Offline and call-center follow-ups to amplify sales • How to use data append to create look-alike audiences • Driving effective traffic with programmatic media buying and retargeting
Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!