Matt Edmundson
I am an eCommerce entrepreneur and coach, a digital business guy who has had more failures than successes; it is just that my successes far out-weigh my failures. More importantly, I have a great team that makes magic happen. I’ve got a bit of a loudmouth (in a good way!), and I’m always bouncing new ideas around. I am someone who likes to challenge the ‘norm’ (I call this idea undefault).
I get a kick out of developing teams so that capabilities match the company culture. I know that ‘culture’ is the most important thing for me to focus on so that work stands for something more than just a pay cheque.
If I could afford it I would buy Liverpool Football Club for no sensible reason: I’m just a fan. My kids would prefer me to buy an Aston Martin, and my wife would prefer me to spend the money on the house (or donate it). Being a family man I exercise the skills of negotiation and compromise: I buy gadgets.
I love to connect with new people around the world, so get in touch, especially fellow eCommercers and Digital Davids.