"How Green Was My Delusion: Perception and Reality in UX"
Deep into digital era, most sites, apps, and software are still hard to use and designed poorly. Some are totally maddening. Why? Before you answer, let me tell a story about an awkward, feeble gift I once gave my Fiancé. It sheds remarkable light on the problem of bad user experience. Really.
Dean's story will warn you of the dangerous business of trusting your own brain, which can ruin digital products before a single line of content or code is written. Heed his advice and you will avoid this trouble. Even better, you will forevermore give the BEST gifts.