Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct to consumer.
Andi also hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world. He holds an MSc in Marketing and the Marketing Week Mini MBA in Marketing. He also runs a fundraising project, Eximo & Friends with Barnardo’s, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, boxing and cricket.
"How behavioural science can improve your online sales"
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of Marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates and help you understand where all this fits with your marketing strategy.