Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing. He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.
"Automating SEO for Ecommerce Services"
In this eCommerce-focused session, Angelos Mouratidis will present the remarkable case study of PKP.com.gr. This modern accounting firm employed automated SEO techniques to drive significant growth in its e-commerce services and outrank government websites for specific generic keywords. By utilizing AppScript for automation, the firm targeted massive keywords, pages, and content, substantially increasing organic traffic.
This innovative strategy not only transformed PKP.com.gr into an “encyclopedic” resource for users, but also enabled them to rank higher than government websites. As a result, they successfully introduced e-commerce service packages, leading to a surge in revenue.
Attendees will gain valuable insights into how the strategic implementation of SEO techniques can revolutionize e-commerce growth and maximize revenue potential, even in competitive markets.