Loves Disney and Manchester United (sorry). Author of "The Person in Personalization". Founded User Conversion, a leading conversion optimization consultancy that was acquired by Brainlabs. Currently building "Made With Intent", the platform that helps retailers understand their customer intent.
"What's really stopping your personalization strategy from succeeding"
Every year is the year of personalization, yet no year is. All brands want to personalize, yet naming brands that personalize well is impossible. After 150+ interviews, 10+ years in the field, there are over 20 reasons why David Mannheim believes this is the case. Here are the top ones and what to do about them to help you implement a successful personalization strategy.