George Theodorou

George Theodorou

Omnichannel Marketing Acceleration & CRM Manager, METRO AEBE

George Theodorou holds the title of Omnichannel Marketing Acceleration & CRM Manager at METRO AEBE, the largest grocery wholesaler & one of the largest grocery retailers in Greece. He is currently Head of a new department, exclusively designed for the company's two B2B chains, mainly aiming to provide customers with excellent omnichannel experience and added value services which increase sales through development.

Before acquiring this role, George dealt in depth with both sectors of grocery (B2C, B2B) in the entire range of Marketing, such as ATL/BTL/Trade, Digital Activations & E-commerce. Before METRO AEBE, George had started his professional career in sales but quickly switched to Marketing, adding big names of multinational companies to his resume, such as SAMSUNG and P&G.

He counts more than 10 years in the field of Trade and Marketing, effectively focusing on the customer and the added value he brings to the brands, channels and companies he represents.

Presentation title:
"A sophisticated web-platform for Grocery Wholesale, that simulates its customer’s own business!"

Having been honored at the e-volution Awards 2024 with Gold in the "Customer Experience / Personalization" category, METRO Cash & Carry, the No.1 wholesale chain in Greece since 1976, will take the stage at this year's conference to present their award-winning case.

George Theodorou will introduce their groundbreaking platform, which - beyond the online store - consolidates the entire multi-channel profile of the customer on a commercial, operational, and technical level for the most personalized service, offering numerous capabilities in the wholesale market. A virtual sales consultant and the various online roles of all employees in a business were just the beginning of a tailor-made service!