Rebecca Hugo

Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 130,000 hours of large-scale usability research, 244 leading e-commerce sites as part of a growing benchmark database, and more than 215,000 UX performance scores all at her disposal at Baymard, which is used by more than 17,500 brands, agencies, researchers, and UX designers across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

Rebecca has a background in psychology, luxury e-commerce web development, and quality assurance, with a personal interest in copywriting and semantics.

Presentation Title:
"Ecommerce Optimization: Common issues and missed opportunities"

At Baymard Institute, we started researching ecommerce usability more than 10 years ago when we founded the institute and did our first round of large-scale usability testing. Ever since, we’ve tested and retested all aspects of ecommerce usability, running large-scale qualitative and quantitative research studies testing the implementations from the world’s leading e-commerce sites. What we consistently encounter is a realm of opportunities that e-commerce sites miss — issues that are present despite their relatively high UX impact. Here, we'll discuss a series of ways that companies can improve their offering, covering the user entry to order completion.