Rebecca Hugo
Live in Athens

Rebecca Hugo

Senior UX Auditor, Baymard Institute

Rebecca Hugo is a Senior UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end-user experience since they were first founded in 2009.

She has over 130,000 hours of large-scale usability research, 244 leading e-commerce sites as part of a growing benchmark database, and more than 215,000 UX performance scores all at her disposal at Baymard, which is used by more than 17,500 brands, agencies, researchers, and UX designers across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

Rebecca has a background in psychology, luxury e-commerce web development, and quality assurance, with a personal interest in copywriting and semantics.