Ross Davies is a member of Sherpa Society & the owner of Strafe Creative, a digital design agency focused on conversion-led design. Growing up alongside the web led Ross to be fascinated by technology and design yet he started his career as an ergonomics engineer in the automotive industry. The culmination of his experience and passions led to the realization his skills were transferable, and thus Strafe Creative was born.
Ross loves to find new and innovative ways to improve processes, whether that’s in the way he runs his business or in the design process with clients such as Experian, BP and Empire Flippers. Strafe is listed on the prestigious ‘Drum Recommends’ agency database and in 2021 won Best Website in the UK Business Awards for their work with Adventure Base.
In 2020, Ross was hired as a systems architect and advisor for ‘Open Kitchens’ a not-for-profit helping to redistribute food throughout the pandemic. He helped to plan and create user flows, wireframes, digital components and CRM that brought the platform to life and to date has enabled over 500,000 meals to reach those in need.
Ross is a proud husband and father, a huge basketball fan and loves Thai food.
"Objection Hunting: the key to more sales"
After years of working in digital design and conversion rate optimization, Ross Davies and the team at Strafe Creative have perfected an essential process in every client project - objection hunting.
By identifying the objections a potential customer has whilst browsing your site, you can tackle them up front through visual and verbal cues, giving the user confidence and helping build that all-important trust.
In this session, Managing Director Ross Davies will share insights into how his team go about finding and addressing these objections. He’ll cover client examples and real insights from those attending on the day.
Sign up today and find out how you can convert more browsers into customers and increase your sales with this important, yet simple design tactic.