Stavroula Kogka

Stavroula is a performance marketing expert with more than 5 years of experience in Digital Marketing & Paid Ads. She has handled numerous E-Commerce & Lead generation projects with 6-figure annual budgets throughout her career.

Currently, as a member of Wizard, she is responsible for her company’s marketing strategy and the performance strategy for a client base that includes brands & companies awarded for their performance results. She’s also a Google Ads Instructor at Knowcrunch.

She has a soft spot for Mar/Tech & Ad/Tech innovation, as well as everything business related in the digital ecosystem.

Presentation Title (on March 28th)

"Google Analytics 4 for E-Commerce: Advantages & Limitations"

What you need to know before starting your GA4 implementation for eCommerce .

A quick overview of GA4’s main advantages & limitations.

Workshop Title (on March 29th)

"A Deep Dive into Google Analytics 4 for E-Commerce"

What you need to know before starting your GA4 implementation for eCommerce .

A deep dive into the most common pitfalls and a quick implementation guide for eCommerce.